Intertexuality in Music Videos

Intertextuality is a text referencing another text which is used in lots of music videos. This may be a video doing a parody of another, or a video that's referencing to a film or television programme. Some videos reference to video games also.The Red Hot Chili Peppers ‘Californication’ is an example of a video game influence.

An example of a reference to fashion is Robert Palmer’s ‘Addicted to Love’. It was parodied many times for its use of mannequin style females in the band. Shania Twain used it in her music video 'Man i feel like a woman' but instead used men.


In Madonna's music video 'Material Girl' the inter textual image is from a film called Diamonds are a girls best friend. The image we see is a look a like of Marilyn Monroe and the layout of the scene in the film.