Digipack Analysis

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Final Digipack

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End of filming

Today we filmed the last shots we needed for all of our footage to be complete. This was the courtyard scene where the girls is looking out the window at social groups to show her isolation from society. We then uploaded this on to the Apple Mac we are using to edit. When we return to school after the Christmas holidays we will add in transitions and place these shots in with the rest of our edited footage.

Alternative Advert

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This is another version of our final advert. We experimented to see if we could improve our advert in any way. The use of the polaroid gives the advert an original, vintage look which suits the indie style genre of our artist. We have decided we prefer our other version as we do not like the overlapping text on the polaroid. Also, the logos and the star rating does not look as professional as the white background shows up on the polaroid. The colouring of this advert is quite dull and may not catch the attention of an individual as much as our other advert.

Digipack so far

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This is our digipack so far. We have very nearly completed this but we need to add a few more photos from the rest of our filming. We liked the idea of a black background as it represented the dark storyline in the song. Also, it contrasted nicely with the black and white image on the front cover. We have used polaroids to place the photos in as we thought this gave an original look. We feel we can improve this still with some finishing touches for instance we feel the artist name on the front cover should be bigger as it is the most important piece of information on our digipack . We have left the cd disc blank as we have not yet degined possible discs we would use.

Editing

We continued editing today and have edited everything we have filmed. We added the transitions between shots that looked jumpy and added in a sound effect at the end. This was a siren sound as this fits in with our storyline and leaves it on a cliffhanger. From the lyrics the audience can understand what is going on in the story, and the siren sound effect helps this.  The transitions we used were, cross dissolve, cross blur, cross zoom and fade to black. We used fade to black as the end transition as it fades out the shot as the song fades out. The siren sound plays as the shot is fading to black to create a dramatic effect and a clear ending.

Update on music video

Today we filmed another small part to our music video. We originally filmed this part it previously but we did not feel satisfied with it. The shots were shots 9,10 and 11. We then spent time editing our existing footage and uploaded our music track on the apple mac. This is so as well as using our planned times for each shot, we could ensure the correct footage was playing at the same time as that part of the track. We made a number of changes to the shots in our original storyboard as we felt these looked more suitable in the video. Shots 4, 5 and 6 were originally going to be in a cannon effect, but as we did not realise how long the shot had to last when filming to do this effect it did not work effectively. Instead we used a continuous shot of the girl walking down an isolated corridor.

Day two of filming

Today we filmed shots  9-14.We thought we would complete all the filming we had to do but we still have a couple more shots left to film. We are finding it difficult to plan when we are definitely filming as our actress is not very reliable. This is something we would think about more carefully if we did this again. We began editing our existing footage and are continuing to throughout this week. Hopefully we will have fully completed all our shots by the end of this week.

Change of location for second half of filming

For frames 9-14 and 26 we are going to shoot this by the side gate outside of our school. This is a perfect setting as it is a long walk way which will be ideal to shoot. Also, there is always lots of people around so we are going to use some for extras in our footage. These will be the people who are 'bullying' our main character.  For shot 26 we need people running around frantically as this is the part of the track where the shooting has happened so we are showing the reaction. We are going to have this shot in black and white as it creates an effect of it happening else where where the main character cannot see.

Vinyl Junkies advert analysis

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Final advert for digipack

This is our final advert for our digipack. After much editing and experimenting we have decided to use this as our final advert. We have used the same fonts as we have for the digipack also. Originally we had the background image stretched across but we felt it looked better as four images as it was clearer and sharper. We also like the effect as it really draws attention to the image and the diary. We have included a quote from a magazine and a star rating as this helps promote the digipack and artist to an audience. This is because the magazine is a well known music magazine and from my research into diferent types of music magazine, NME is the best match for our artist and target audience.  We have clearly stated when the track is released and where it can be found. I designed the layout like this because we both wanted the advert to look simple so the message of what we are promoting is clearly stated. We liked the idea of a white border round the edge almost like a polaroid as we felt it would stand out more and suit the indie genre of the artist.

I have designed another version of this advert with a poleroid behind instead of the white frame acting as one. I thought this would give a good effect and look more professional.

Filming cancelled

Today was our next date to film the second half of our music video, but unfortunately again we could not film. This was because the camera had only a little battery left, and we did not have time to charge it fully as we had a limited time space when we could film. We are going to concentrate on fully completing and improving our existing ancillary tasks until we can find another date to film. We will film some time next week when best suitable for our actress.