Branding

Branding is a great way of promoting an artist or an album. If an audience see the artists brand they know that its an official piece of merchandise and immediately recognise it is that artist. A brand has a logo which is easily recognisable and linked to something, in this case an artist of a band. Bands and artists use merchandise such as T-Shirts,posters,stickers,badges,hoodies and more to promote them selves or a new album to a global audience. It is usually global because merchandise sites are online and can be accessed by anyone. A good example of a band that is recognised by their logo is The Rolling Stones. The logo is used as a branding tool to advertise and promote the band. The logo has been copyrighted so that no body else can use it. Wherever the logo is online, there is always small print explaining the copyright rules. It is one of the worlds most recognisable symbols of rock and roll.