Thursday, 16 September 2010

How do record labels promote releases?

-Magazines
This is a great way of promoting an artist to a specific audience for example particular genre music magazines.

-Television adverts
This is for a general audience, although artist adverts can be placed  after shows such as X Factor as many young people who are obviously interested in music to be watching the show will view the advert.

-Internet
-TV guides
-Radio
-Magazine covers

Amy Winehouse promoting herself on the front of a magazine cover.

-Billboards
These are huge and are ideal for places like football stadiums or busy cities. They are a great way of promoting an artist as loads of people will be sure to see it.


Bon Jovi promoting an album on a billboard in a stadium.

-Using synergy

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