A digipack is similar to a CD cover but with folds in a long piece of heavy paper/card. They can be folded in different ways depending on how many sections you have. The two outside panels fold to the centre and are stuck down making a kind of greetings card effect. Others have pockets for booklets, or have two spines and fold in twice. The CD/DVD itself needs to have a space, so that can be how an ordinary CD sits, or slotting into a pocket on one of the sections.
These are examples of some existing digipacks.
Most digipacks i have researched seem to have mostly images of the artist or a decorative design inside.
Plan of digipack
Our music video is going to be a narrative based video so in order to keep the link between the song name and the CD digipack, we have decided to use images from the video on the digipack. We will use this on the front cover as well as the artist name and the song name. We will select a suitable font which we feel links into the theme of the video. Also we need to think about colours to use in our digipack. As our song choice is quite a dark storyline we may use quite dark colours to represent this. We may also take some photographs of the artist so we promote their image and show the audience who they actually are. Our storyboard contains lyrics which refer to thoughts and emotion so we can bring this across in our digipack by maybe drawing cartoon though bubbles with links to the music video and song. We could also include the lyrics as I have found that some digipacks do this. This makes the consumer feel included in the product. Also in some, the image inside is spread across more than one page to create a poster effect which was done in Britney Spears' first album. Images of the artist in a collage form, can also look effective for a section in the digipack.
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