Ideas for digipack and advert

Digipack
I have designed a paper rough mockup of what we are going to feature in our digipack. The front cover is going to have the artist name as a clear heading in a black vinyl style font. This relates to the name of the artist and stands out. This contrasts to the 'Dear Diary...' font which is a hand style written font. We thought a hand written style font would suit it best as the diary in the video is a hand written diary.


These are some ideas for fonts we could use for the dear diary text on our digipack and advert.
Tropicali Script BTN Bamboo
I like this font as it has an old effect to it. The style of writing looks realistic as if someone has actually written it.






Annie BTN
I really like this font as it is bold and realistic looking. I don't think it is as realistic in the sense that someone has written it, compared to the font above.

Edwardian Script ITC

English157 BT
These two fonts are very simular but I like the swirly style to it. Although I like the style, I feel it is too over the top and fancy for a girls handwriting in an old diary.

Freestyle Script
This font stands out but I think it may look to computerised to act as a font that someone has written.

Arial Black

We have decided we think this font is best suited for our artist name. This is because it is bold and suits the name. This font reminds me of a vinyl record which links in with the artist name.
 This is showing the inside content of our digipack plan. On the first page we have decided to put the lyrics of the song there. From researching and looking at other digipacks this is very common and involves the consumer as they can sing along or read the lyrics to understand the song. The next page you see is going to be a collage of images of our artist.

The central page is going to be where our disc sits. Underneath there is going to be a collage of images of the diary. This is to mark the diary's significance. The next page is going to contain a photograph and note of thanks from our artist. I have seen this in digipacks before which I think it a very effective idea as this engages the consumer and makes them feel good. Also it feels very personal and shows the artists gratefulness.

The back page of our digipack is going to  feature details such as the record label, bar code and the name of the track. It will mostly be plain and may have a decorative design on the back such as the repeated collage of diary's but we are undecided. We may include a bonus track of a different version of the song, which is done on lots of existing CDs and digipacks.

              Advert for Digipack

                         

This is a rough sketch of how we are going to lay out our advert for our digipack. We wanted the artist name boldly at the top of the page and the name of the digipack at the bottom. We have named the digipack the same as the song, 'Dear Diary...'. We wanted the image linked with the video so we have decided to include shots from the video. The chorus part of the song is the part including the diary so as this is a continuous theme in the video, digipack and advert we want a strong image of the diary on the front with the main character of the video. We considered the colours the advert could be and as the theme of the song is quite dark we thought either dark colours, or black and white. We then thought to make the diary stand out we could have that in colour. When we begin filming we are going to take photographs which we can consider using for our advert and digipack.